Our Story

Sylma Cabrera is the founder of Pure Soul, an apparel design company whose interactive concept brings forth the height of individual self-expression.

Ms. Cabrera provides the executive direction for her PURE SOUL DESIGN company, as well as the creative inspiration behind its unique lifestyle concept.

Over thirty years of experience in the international fashion industry set the stage for Ms. Cabrera’s design expertise. Her extensive career in fashion boasts a wide range of industry aspects, to include design, merchandising, and product sourcing, of mainly resort and casual wear. As designer or design director for prestigious firms such as Saks 5th Avenue, Christian Dior, Perry Ellis and Chico’s, Ms. Cabrera gained experience working with private label clothing, high end fabrications, and natural fabrics.

International travel throughout her career, including extensive travel to the Far East, have contributed greatly as well to Ms. Cabrera’s ability to view fashion from a cross cultural perspective.

Traversing, and in many cases overcoming, cultural as well as conceptual boundaries, Ms.Cabrera has found that happiness is only realized in seeking and expressing your individual inner essence. In her case, an essence that is comprised of her roots and upbringing, personal life experiences, as well as career. A native of San Juan, Puerto Rico, Sylma became well acquainted with hard work and sacrifice early on. That experience proved to be invaluable in bringing out the determination and desire required to earn her degree from the Parson’s School of Design in New York City, fund her education, as well as achieve a successful career progression to date.

Ms. Cabrera’s innovative design philosophy reflects her passion for self-expression.
She has successfully branded her PURE SOUL Fashion and Lifestyle Retail Operation to have presence in Puerto Rico and New York. Her sophisticated yet casual attitude about life reflects Sylma’s own passion for adventure, travel, romance and beauty.

Visit Our Store

Old San Juan

258 Calle de San Justo, San Juan, 00901

Mon - Sat 9:30am - 6:00pm
Sun 11:00am - 6:00pm

Tel: (787) 723-2800

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The St. Regis Bahia Beach Resort

Iridium Spa 

Every Day 10:00 am - 5:00 pm

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Shelter Island

Shelter 183 North Ferry Rd. Shelter Island, New York 11965

Mon - Sun 10:00am -5:00pm

Tel: +1(516) 413-4136

 

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